OBJECTIVE To develop a visual identity for the Yolo County SPCA (Society for the Prevention of Cruelty to Animals). To create a cohesive package of materials that delivers a clear and consistent message. Client is looking for a simple, clean, and traditional look that is warm and positive.
STRATEGY The client wanted to keep their logo and main red color, therefore I based the new color palette on using an analagous warm orange color to bring a more positive atmosphere. I kept the design very minimilastic and simple in the event that staff needed to print material from their office printer.
VIEW BROCHURE BEFORE REDESIGN (outside) (inside)